Here is a list of 50 impressive video marketing research analysis, and statistics for 2012. Included within the list are links to the data’s page source. I wanted to provide context to the numbers. I’m always bookmarking and swiping good and relevant data to help make the case for video and content marketing for business. I hope this information will provide some ammunition for your presentations and web copy as well. Please share this data within your networks and help spread the word!
1. 30% of Youtube Traffic is from America – 240 Million Unique US visitors per month
Company: Youtube
Source Page: Youtube Press Statistics
2. Spend for online video advertising in 2012 will surpass the $3 billion mark, growing faster than any other online ad platform.
Company: eMarketer
Page Source: eMarketer Webinar: Key Digital Trends for 2012
3. Sixty-three percent of publishers see in-stream video generating the most ad revenue in 2012.
Company: eMarketer
Page Source: eMarketer Webinar: Key Digital Trends for 2012
4. Online video viewers will reach 169.3 million in 2012.
Company: eMarketer
Page Source: eMarketer Webinar: Key Digital Trends for 2012
5. 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012.
Company: eMarketer
Page Source: eMarketer Webinar: Key Digital Trends for 2012
6. Mobile video viewers will reach 54.6 million in 2012.
Company: eMarketer
Page Source: eMarketer Webinar: Key Digital Trends for 2012
7. Smartphone video viewers will reach 51.2 million in 2012.
Company: eMarketer
Page Source: eMarketer Webinar: Key Digital Trends for 2012
8. 1 in every 10 tablet users viewing video content almost daily on their device.
Company: comScore
Page Source: Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch
9. 18.9 percent of tablet users watch video content at least once a week, and 9.5 percent watch video nearly every day on their device.
Page Source: Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch
10. Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 157.7 million unique viewers.
Company: comScore
Page Source: April 2012 U.S. Online Video Rankings
11. Americans viewed 9.5 billion video ads in April, representing another month of record video ad views.
Company: comScore
Page Source: April 2012 U.S. Online Video Rankings
12. 84.5 percent of the U.S. Internet audience viewed online video.
Company: comScore
Page Source: April 2012 U.S. Online Video Rankings
13. Video ads accounted for 20.5 percent of all videos viewed and 1.6 percent of all minutes spent viewing video online.
Company: comScore
Page Source: April 2012 U.S. Online Video Rankings
14. More than 100 million Americans watched online video content on an averageday, representing a 43 percent increase versus year ago.
Compamy: comScore
Page Source: US Digital Future in Focus 2012
15. In the United States, the number of video streams jumped 44 percent to 43.5 billion in December 2011.
Compamy: comScore
Page Source: US Digital Future in Focus 2012
16. The average number of minutes per video view rise from 5.0 minutes to 5.8 minutesby the end of 2011 with the average viewer watching 239 videos (up 37 percent).
Compamy: comScore
Page Source: US Digital Future in Focus 2012
17. Video ads deliver significantly higher CPMs on average than traditional display ads as the combination of sight, sound and motion of online video offers a particularly attractive venue for advertisers.
Compamy: comScore
Page Source: US Digital Future in Focus 2012
18. The volume of video ads streamed across the Internet increased 20 percent versus the previous year to 7.1 billion in December 2011.
Compamy: comScore
Page Source: US Digital Future in Focus 2012
19. Busy-hour Internet traffic will reach 720 Tbps in 2016, the equivalent of 600 million people streaming Internet high- definition video simultaneously.
Company: Cisco
Page Source: Cisco Visual Networking Index: Forecast and Methodology, 2011-2016
20. Globally, Internet video traffic will be 54 percent of all consumer Internet traffic in 2016, up from 51 percent in 2011.
Company: Cisco
Page Source: Cisco Visual Networking Index: Forecast and Methodology, 2011-2016
21. Video Marketing brings 205% increase in brand awareness, which is significantly higher than the average 18.7% seen in comparable Vizu brand lift studies.
Company: Yume
Page Source: Case Study: HoodieBuddie
22. Viewers of video ads have a 76% increase in purchase intent.
Company: Yume
Page Source: Case Study: HoodieBuddie
23. 62% increase in daily sales (when comparing pre-campaign sales to post-ad campaign sales)
Company: Yume
Page Source: Case Study: HoodieBuddie
24. The 15-second spot outperformed the 30-second spot in driving brand awareness, while the 30-second spot drove greater intent.
Company: Yume
Page Source: Case Study: HoodieBuddie
25. video ads run during online full-episode TV programs yield deeper brand impact than corresponding on-air TV ads, with the difference most pronounced among younger viewers age 13-34.
Company: The Nielsen Company
Page Source: Looking at Lift: Inside Online Video Advertising
26. Online Video Ads bring 65% general recall.
Company: The Nielsen Company
Page Source: Looking at Lift: Inside Online Video Advertising
27. Online Video Ads bring 65% general recall, 50% brand recall, 39% message recall and 26% likeability.
Company: The Nielsen Company
Page Source: Looking at Lift: Inside Online Video Advertising
28. Web Original Video Ads brings 58% general recall, 72% brand recall, 72% message recall and 48% likeability.
Company: The Nielsen Company
Page Source: Looking at Lift: Inside Online Video Advertising
29. Flash Animation/Interactive ads brings 47% general recall, 78% brand recall, 68% message recall and 46% likeability.
Company: The Nielsen Company
Page Source: Looking at Lift: Inside Online Video Advertising
30. Repurposed TV ads brings 66% general recall, 76% brand recall, 80% message linkage, and 55% likeaability.
Company: The Nielsen Company
Page Source: Looking at Lift: Inside Online Video Advertising
31. Online video is 53 times more likely to generate a first page Google ranking.
Company: Forester
Page Source: The Easiest Way to a First- Page Ranking on Google
32. 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.
Company: Internet Retailer
Page Source: Online videos help build confidence in purchases
33. When a video is information-intensive, 66% of consumers will watch the video two or more times.
Company: Internet Retailer
Page Source: Online videos help build confidence in purchases
34. 9x increase in retail video views at the start of the 2011 holiday season.
Company: MediaPost
Page Source: Product Videos Drive Online Purchase Rates; Nine Times Increases in Views
35. More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase, and 37% will watch three for more than three minutes.
Company: Marketing Charts
Page Source: Product Videos Found Boosting Purchase Confidence Among Viewers
36. Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video.
Company: comScore
Page Source: comScore Study Finds Professionally-Produced Video Content And User- Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness
37. Most YouTube (66%) and Facebook (57%) users have watched a product video within those social networks.
Company: Marketing Charts
Page Source: Product Videos Found Boosting Purchase Confidence Among Viewers
38, 49% of smartphone owners and 61% of tablet owners have watched a product video on their device in the past 3 months.
Company: Marketing Charts
Page Source: Product Videos Found Boosting Purchase Confidence Among Viewers
39. Respondents watch product videos 60% of the time they encounter them on websites.
Company: Marketing Charts
Page Source: Product Videos Found Boosting Purchase Confidence Among Viewers
40. In Q1 of 2012, 45.9% of US online shoppers researched products in-store before ultimately purchasing online.
Company: eMarketer
Page Source: eMarketer Webinar: Key Digital Trends for 2012
41. Mobile video traffic exceeded 50 percent for the first time in 2011. Mobile video traffic was 52 percent of traffic by the end of 2011.
Company: Cisco
Page Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
42. Two-thirds of the world’s mobile data traffic will be video by 2016. Mobile video will increase 25-fold between 2011 and 2016, accounting for over 70 percent of total mobile data traffic by the end of the forecast period.
Company: Cisco
Page Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
43. In February 2012, smartphones were nearly half (49.7%) of the US mobile market. That’s a 38% increase from February 2011. Smartphone users are increasingly consuming product video as part of their multichannel shopping experience, with 49% of smartphone owners watching at least one product video during a three-month period.
Company: eCommerce Times
Page Source: Small Screen Gets a Lot of Video Action
44. 93% of smartphone users use their devices in the home, and almost 50% of users watch videos on their smartphones. 90% of smartphone searches result in an action such as a purchase or a visit to a business.
Company: Google
Page Source: Smartphone user study shows mobile movement under way
45. When marketers used the word “video” in an email subject line, open rates rose 7% to 13%
Company: Experian
Page Source: The 2012 Digital Marketer: Benchmark and Trend Report
46. 28% of smartphone owners will watch videos on their phones in an average month
Company: Experian
Page Source: The 2012 Digital Marketer: Benchmark and Trend Report
47. In a keynote address at CES, YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic.
Company: Youtube
Page Source: CES Live: YouTube’s Robert Kyncl: Online Video Will Soon Be 90% Of Online Traffic
48. Affluent consumers prefer video and search to other digital advertising formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these two ad formats.
Company: eMarketer
Page Soource: eMarketer Webinar: Buying Display Ad Inventory
49. Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Swimwear Boutique customers.
Company: Internet Retailer
Page Source: Online videos make a splash for designer swimwear
50. According to Cisco, video will increase from 30% of Internet traffic to 90% of Internet traffic by 2013.
Company: Cisco
Page Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
