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Video Marketing Tactics: When To DIY And When To Hire A Pro

Video Marketing Tactics- DIY or Pro

Many companies struggle with the question of wether to keep video production in house or to hire a professional. There is a ton of information and many conflicting opinions for or against both types of strategies: DIY (Do It Yourself) or Pro video. In this post I will discuss the pros and cons of each […]

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Top 10 Video Marketing Mistakes Businesses Make and How To Fix Them.

Video marketing mistakes businesses make

We all make mistakes right? There is no harm in failing unless we keep making the same mistakes over and over. Video marketing is fast becoming main stream for businesses. This article covers some of the biggest mistakes I find businesses making and offering some tips and tricks of ways to avoid them. As a […]

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What’s the most important word in sales? Secret revealed.

Video marketing and the sales discovery process

If you struggle with sales and need a little clarity and motivation.. this blog post may be for you. If you are looking for ways to connect your videos directly with the pains of your customers.. please read on. Have you ever experienced a salesman who wasn’t really listening to you? It seemed like they had a […]

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Video Marketing Tactics- How to Grab Attention In The First 5 Seconds

Video marketing- Get attention with your video

Attention is the name of the game in online video marketing. Grab it and you’ve got another shot to keep it. Lose it and you wasted time and money creating a video that never get’s them to the call to action. That’s a sad ending to a story that never began.. (how lonely and terrible) […]

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5 Ways Video Can Boost Your Online Customer Service

video online customer service help

Online customer service can be tricky. Even though we have an online presence doesn’t always mean we are “there” for our clients. Some companies opt to hire virtual assistants or call services to receive questions and take names and numbers after hours. That is helpful. Then you have the standard contact form and FAQ to […]

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Why Your Corporate Video Sucks & What To Do About It

corporate-video-sucks

Imagine the pain and heartache of spending considerable amounts of time and money producing a corporate video that gets no ROI! Visualize the client discovering your video, pressing play, and then clicking off the video within the first 5 seconds! All your blood, sweat, and tears wiped clean with one cold click of a mouse. […]

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Video Marketing Research Analysis and Statistics for 2012

Video marketing analysis and research statistics

Here is a list of 50 impressive video marketing research analysis, and statistics for 2012. Included within the list are lnks to the data’s page source. I wanted to provide context to the numbers.  I’m always bookmarking and  swiping good and relevant data to help make the case for video and content makreting for business. […]

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Video Marketing Tip – The “Rule of Ones”

Web Video Production Techniques

In web video land, you get a small window of time to make a lasting first impression. In regards to educational videos, product demonstrations, and tips and tricks type content, many videos fail to capture and keep the viewer’s attention due to lack of a targeted message. The guide I use when creating this type […]

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Content Marketing Strategies – Video Blog and Webseries Brainstorming Session

Video blog, vlog, web series production

I thought it would be fun and interesting to share some ideas about how businesses can add video into their mix of content marketing. The time has come for local businesses to think like content creators and not just advertisers anymore. Your clients want to know, like, and trust you so they can do business […]

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5 Steps To Begin Your Business Video Blog

Video blogging for business online marketing

A business vlog, or video blog, is a continual online video series about your business. It allows for a fun and entertaining way for your business to engage with your customers, to market products, share ideas, spark conversations, and build deeper relationships. If your business isn’t blogging or vlogging, you are missing out on an […]

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