Archive for Video Marketing

Montana Video Featured on the OutDoor Channel

Swamp City Productions, out of Florida, commissioned me be their Director of Photography for their flagship cable TV program called “What the Stuff Outdoor Adventures” which airs on the OutDoor Channel. It was a beautiful late spring day in Missoula when we shot- probably one of the most gorgeous days this year. We had a blast shooting it. Special thanks go out to Amanda Woolsey from Partners Creative and Neil and Adam from Swamp City for helping to make everything click together like magic. Another shout out goes to all of the talent that was prepared and and on time for the interviews and scenic shots! That makes life so easy :-) The video footage was shot right where I live in Missoula, MT. Enjoy the show!

What is Social Localism?

local1

When I first understood there was a such thing as web 2.0 a couple of years ago, the world seemed to open up to new and bigger potentials. No longer was I stuck in my little universe sending emails and browsing static web-pages. A fresh and unhindered space began to unfold. My sphere got a lot bigger. I almost felt a mild form of disdain for the old place I had left behind. But what about that distant memory? Am I more connected now? How am I using this new technology to build better, more lasting relationships?

What is the new Social Localism?

Well, nothing new really. It’s just become a lot more instant. Meeting people locally that is- but then what? The key is taking the time to really and honestly and genuinely get to know your new friends in the social media space. Connect- especially to those around you in the physical universe. I know long distance internet relationships have their place. Twitter and facebook are fabulous tools to meet far off people you never could have met otherwise, but never under estimate the awesome power of true and actual tangibility! A certain Divinci painting comes to mind. Once you establish a good connection online set up a real meeting. Socialize and network.

Some Localism tools

A friend of mine I met on Twitter, Monica Ray, aka @montanamonica sat down and met over coffee today to discuss the new Social Media Club Missoula that is beginning to take shape. It’s interesting how this one connection on Twitter has blossomed into a new network of really talented and helpful, local individuals. Our first meeting was a raving success for the simple fact that we began to really share information in real “real” time. What a fabulous opportunity to shine the localistic spirit! Twitter is fast, but the speed of sound is faster! So I’m going to do for you what was done in that meeting. I’m going to share some links. Some good localistic links.

To meet Twitter people in your area check out:

Twellow
Nearbytweats
twibes

On facebook search for local groups of your interest and begin to ask for friendships. You never know who is out there until you make the effort to meet people.

Check your local online newspaper’s blogs and start commenting, sharing and making connections. Take that relationship into facebook or twitter. Then set up real meetings.

Join social media clubs like Social Media Club If there is not one in your area then start one!

Blog for your local audience

Ok. for the search engines… here you go. I am a video producer living in Missoula, Montana. I said it! Will Google index this statement? Probably. Anyone searching for video producers in Missoula, Montana might come across this post due to the key words. My point? Post for your audience where you are if you do business locally. As more folks make the internet an extension of their lives they will continue to search for the products and services in their area. Many of us know the Yellow Pages are scrambling to get more traction online. Their revenue is dropping in print because their coveted “walking fingers” have turned into the ever elusive browsing eyes. Dex knows what’s up. We should too.

Conclusion

So… tweet locally and act globally… no.. that’s cheesy. Anyway, thank you for listening!

Do you have some more links to share? What are your thoughts on the new social localism? Is this actually a true “ism”?

The creed of the New Broadcasters!

newbroadcasters

We create and share what we find most interesting and meaningful. We talk about the things that matter most to us. We watch what we want, when we want, and tell others about what we are watching and how to start watching it. Being our authentic selves is respected and appreciated in our community. We do not put down or mock others for their beliefs, but engage in conversations and interact directly with those whom we find most interesting, those who are in need of help, inspiration, entertainment, or simply someone in which to share lives. Our goal is to influence and to educate those around us, not through manipulation or crafty schemes, but by establishing genuine and trusting relationships online and offline.

New Twitter Video Search Tool

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Twitter is a fabulous networking and communication tool, but as many of us know, Twitter is also an incredible real time search engine. Twitter is an ever flowing river of instant messages filled with links, key words, opinions, and conversations about every topic you can imagine. All of these millions of posts are happening simultaneously, so how do we desiffer all of this fresh content? How do we make sense of it all? Well, Twitter’s got tools!

In my Twitter stream this morning I came across a link from my tweep, @mashable. It talks about Twitmatic a snazzy search engine that tracks Twitter trends. They added real time video search into the mix! As a video marketer myself, I might have to spend some time today seeing what it can do. :-)

Your personality can be a great marketing tool.

Jennifer Horsley, from Habitat Floral and I worked together to create a promo video that was not so much about “promoting” in the typical sense. When I say “typical” promotion I mean telling the prospect everything that you can do for them in a “sit and listen” type fashion. Sometimes that style works, but not always.

www.missoula.com/mec.

Customers purchase from those they trust and like personally. A genuine smile and a twinkle in the eye can say “do business with me” more so than coming out and saying “trust me, please do business with me.”

Pro Builders Promote With Video

Imagination Media produced this video for Hand Crafted Custom Homes- a custom log home builder located in the Bitterroot Valley, Montana. They have a very unique approach to building which includes assembling a dedicated team of skilled craftsman, working one on one with the client from concept to completion and genuinely working to understand the home owners dreams for the property. Their focus is to work together with the the home owner to create a one of a kind house that reflects what they value most.