Imagination Media

I started working with the United States of Hope (USOH) this past summer video taping the groups involvement in the Missoula Marathon. They were raising money and awareness for Vets and all those impacted by war. I had met Samuel Redfern, (President of USOH), a couple years back and was familiar with his cause. It [...]

1. Know Your Audience The first key in any marketing or fundraising campaign is to start with the audience first. It’s an outside in approach. You need to know as much as you can about your targeted demographic. Their interests, age, lifestyle, etc. Roll up your sleeves and find out as much as you can. [...]