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Video Marketing Tactics: When To DIY And When To Hire A Pro?
Many companies struggle with the question of wether to keep video production in house or to hire a professional. There is a ton of information and many conflicting opinions for or against both types of strategies: DIY (Do It Yourself) or Pro video. In this post I will...
Top 10 Video Marketing Mistakes Businesses Make and How To Fix Them.
We all make mistakes right? There is no harm in failing unless we keep making the same mistakes over and over. Video marketing is fast becoming main stream for businesses. This article covers some of the biggest mistakes I find businesses making and offering some tips...
What’s the most important word in sales? Secret revealed.
If you struggle with sales and need a little clarity and motivation.. this blog post may be for you. If you are looking for ways to connect your videos directly with the pains of your customers.. please read on. Have you ever experienced a salesman who wasn't really...
How to generate client testimonials that sell.
Testimonials are an extremely powerful marketing tool. A well made testimonial connects the viewer's emotional problem to solve with the solutions you are offering. It comes across as sincere and authentic without being “salsey.” In this post I will share with you a...
5 Ways Video Can Boost Your Online Customer Service
Online customer service can be tricky. Even though we have an online presence doesn’t always mean we are "there” for our clients. Some companies opt to hire virtual assistants or call services to receive questions and take names and numbers after hours. That is...
How to be a better content marketer and overcome struggles in 2013
Be Better to Make Better Content from Imagination Media on Vimeo. It’s a new day with a new slate. Hopefully 2013 is going to be a profitable year, an amazing year for everyone viewing this video. My motto for this year is: “Be Better to make better!” As a content...
Why Your Corporate Video Sucks & What To Do About It
Imagine the pain and heartache of spending considerable amounts of time and money producing a corporate video that gets no ROI! Visualize the client discovering your video, pressing play, and then clicking off the video within the first 5 seconds! All your blood,...
Entrepreneur Spotlight Featuring Joe Burnich
Ever dream of taking your local business to a national level? Ever wonder how to get paid to teach others to do exactly what you do? When I met up with my buddy, Joe Burnich at the Break Espresso in Missoula, MT, we started talking about this topic. How can local...
Video Marketing Research Analysis and Statistics for 2012
Here is a list of 50 impressive video marketing research analysis, and statistics for 2012. Included within the list are links to the data's page source. I wanted to provide context to the numbers. I'm always bookmarking and swiping good and relevant data to help...
Video Marketing Tip – The “Rule of Ones”
In web video land, you get a small window of time to make a lasting first impression. In regards to educational videos, product demonstrations, and tips and tricks type content, many videos fail to capture and keep the viewer's attention due to lack of a targeted...
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