Jennifer Horsley, from Habitat Floral and I worked together to create a promo video that was not so much about “promoting” in the typical sense. When I say “typical” promotion I mean telling the prospect everything that you can do for them in a “sit and listen” type fashion. Sometimes that style works, but not always.
Customers purchase from those they trust and like personally. A genuine smile and a twinkle in the eye can say “do business with me” more so than coming out and saying “trust me, please do business with me.”