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When MicroTrax approached us to create a video demonstrating the simplicity and ease of use of their micro dot security system we knew it was going to be fun challenge. Imagination Media worked with the MicroTrax team closely to develop a visual step by step system explaining the product without going into too many details, but keeping the focus centered on the “whats” and “hows” of the product. The video is short and to the point and gives the customer an accurate description and application of the product, helping make an informed purchasing decision.