Habitat Floral Event Design

Jennifer Horsley, from Habitat Floral and IM worked together to create a promo video that was not so much about promoting, but showing Jennifer’s friendly, knowledgeable and helpful personality. IM believes that business owners have a tremendous natural resource within themselves- simply to tell their audience the positive attributes of who they are and what they love to do. Promoters don’t necessarily need to come out and say “I am a helpful person”, but can demonstrate their helpfulness by giving the viewer tips and ideas to improve their lives, or give advice and solutions to problems they may be having. It’s a less invasive approach to marketing. It’s a show vs. shout approach. Customers purchase from those they trust and like personally. A genuine smile and a twinkle in the eye can say “do business with me” more so than coming out and saying “trust me, please do business with me!”

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Imagination Media assisted me in creating a promotional video for my floral and event planning business and I couldn't be happier. I do not have much experience in front of a camera but he made it easy and enjoyable. The result was better than I could have imagined, I am thrilled! Thanks IM!
– Jennifer Horsley- Habitat Floral Event Design
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