Audience Building Part 2- Staying Tuned In

Audience Building Part 2- Staying Tuned In

This is the second post in a series entitled “Audience Building- Tips from Broadcast Media” I am exploring how the old media boys such as TV and Radio have and continue to build huge and energize audiences around personal and corporate brands. What are the...
Audience Building Part 1- Dialing In the Dialogue

Audience Building Part 1- Dialing In the Dialogue

This is the first part in a series called “Audience Building.” Travel with me as we explore how and why the big names in broadcast, print, cinema, and theatre can attract and attain such massive and devout followings. What are they doing to get millions of...
New Media for a Cause- A Call to Action!

New Media for a Cause- A Call to Action!

I started working with the United States of Hope (USOH) this past summer video taping the groups involvement in the Missoula Marathon. They were raising money and awareness for Vets and all those impacted by war. I had met Samuel Redfern, (President of USOH), a couple...
Video Fundraising- 9 Tips to Tap Your Audience

Video Fundraising- 9 Tips to Tap Your Audience

1. Know Your Audience The first key in any marketing or fundraising campaign is to start with the audience first. It’s an outside in approach. You need to know as much as you can about your targeted demographic. Their interests, age, lifestyle, etc. Roll up your...

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