Comments on: Audience Building Part 1- Dialing In the Dialogue http://imaginationmedia.tv/audience-building-part-1-dialing-in-the-dialogue/ Missoula, Montana's place for video production, new media marketing, social media, DVD production, blog and site design. Wed, 06 Jan 2010 17:58:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: admin http://imaginationmedia.tv/audience-building-part-1-dialing-in-the-dialogue/comment-page-1/#comment-59 admin Mon, 28 Dec 2009 16:31:59 +0000 http://imaginationmedia.tv/?p=635#comment-59 Thanks for the input Jim. The niche is key. It's the equivalent of finding your voice in a blog. Some talk shows are better at problem solving than others and the political ones seem more geared towards venting and gathering opinions- totally agree. The shows like "Click and Clack", Dr. Laura, or Dave Ramsey are more solutions driven- where people call in with problems and the host gives advice. What is successful about this format is that others listening can glean that advice and perceive the show as valuable. The advice has to actually be constructive or usable in a positive way. That is the "content" of the show. A blog is no different. Killer content keeps your audience coming back. The comments after the post are actually where a lot of meaningful content gets generated. That's the community pulse of a blog. Again, appreciate your feedback. Thanks for the input Jim. The niche is key. It’s the equivalent of finding your voice in a blog.

Some talk shows are better at problem solving than others and the political ones seem more geared towards venting and gathering opinions- totally agree. The shows like “Click and Clack”, Dr. Laura, or Dave Ramsey are more solutions driven- where people call in with problems and the host gives advice. What is successful about this format is that others listening can glean that advice and perceive the show as valuable. The advice has to actually be constructive or usable in a positive way. That is the “content” of the show. A blog is no different. Killer content keeps your audience coming back. The comments after the post are actually where a lot of meaningful content gets generated. That’s the community pulse of a blog.

Again, appreciate your feedback.

]]> By: Jim Grossman http://imaginationmedia.tv/audience-building-part-1-dialing-in-the-dialogue/comment-page-1/#comment-58 Jim Grossman Sat, 26 Dec 2009 16:09:36 +0000 http://imaginationmedia.tv/?p=635#comment-58 Just a couple of comments/points to explore on your post. First, you mentioned carving out a "niche." Seems like that's something successful talk shows and brands both do. The more precisely defined the niche, the more directly the brand/person/show can appeal to that niche. Second, not sure how many talk shows are really there to solve problems. They do give participants a chance to vent. A place to be heard (if not really listened to). Even the small amount of air time given to individual callers keeps them coming back. Maybe this says something about the importance of being listened to in any relationships. Just a couple of comments/points to explore on your post. First, you mentioned carving out a “niche.” Seems like that’s something successful talk shows and brands both do. The more precisely defined the niche, the more directly the brand/person/show can appeal to that niche.

Second, not sure how many talk shows are really there to solve problems. They do give participants a chance to vent. A place to be heard (if not really listened to). Even the small amount of air time given to individual callers keeps them coming back. Maybe this says something about the importance of being listened to in any relationships.

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